On-the-ground street teams can be an effective way to generate buzz and capture new audiences for brands.

These teams, equipped with brand messages and engaging materials, can actively interact with people in various locations, events, or high footfall areas.
By directly connecting with the target audience, street teams can create a memorable and personal experience, fostering brand awareness and building positive associations.

Their presence and engaging activities can also generate word-of-mouth marketing, attracting new audiences and amplifying the brand's message.