Yes, online shopping is extremely intuitive and convenient - and that's great for sales. But there can also be a somewhat distant relationship between the human customer and what might often feel like a slightly impersonal online shopping interface.

Visiting a physical shop, though? Completely different.

There’s nothing quite like interacting with a store’s staff and products in person, asking questions to staff directly, or trying on and appreciating a product from multiple angles ‘in real life’.

Getting to be so ‘up close and in person’ with brands that intrigue them help instil a desire to purchase in the customer – provided, of course, the brand in question has handled every aspect of the pop-up store’s execution well.

Which is where we come in.