OASIS
Within certain festivals we created an amplified sampling experience with an adaptable add-on, highly targeted and high volume sampling within paid sites.
We created a lightweight, portable photo mechanic that we enhanced consumer’s reactions to the new sour flavoured Oasis.
Similarly to the set up of a ‘fun house’ mirror we created a bespoke filter that distorts consumers faces to create a shareable photo of their experience.
This not only create further attraction to the Oasis sampling site but increased social media presence across multiple platforms.
EXPERIENCE
Launch Oasis 'Sours' Range
New to the market - targeting 16-24 year olds in an innovative, fun and 'refreshingly honest' way.
Mass sampling required showcasing the sourness of the product.
BRIEF
REACTION
500k samples distributed across 10 major festivals across the UK.
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