
GLOBAL
BRIEF
Capital already have a really strong proposition that lands well with their target market.
This experiential activation was an opportunity to bring that proposition to life and get the brand in front of people more regularly, allowing them to engage with a brand they already know and love in a fun way.
They asked us to create a visually impactful, fun, cool, FOMO-inducing and engaging experiential activation that drives downloads of the Global Player App.
EXPERIENCE
Consumers were invited to test their Hit Music knowledge in Capital’s Cash Quiz. Listeners all around the nation stepped up to one of our three podiums and competed against their mates for the chance to win cash!
Capital breakfast’s Roman Kemp, Vick Hope and Sonny Jay lined up some pop music questions and participants have only 5 seconds to choose the correct answer.


REACTION
Thank you for considering Brand Warrior for your next role.We are continuously seeking highly skilled professionals to join our team.
Please apply on our bespoke portal, and our consultants will reach out to discuss potential options.If you prefer, you can also browse our live vacancies and apply directly to a specific position of interest.
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