COKE ZERO SUGAR
Kicking off at London’s British Summertime Festival, we took our giant Coca-Cola Zero Sugar bottle on a tour of the UK’s biggest cities.
The bottle was constantly filled with real, fizzing Coca-Cola Zero Sugar that was perfectly served on ice, creating a truly memorable sampling experience.
Consumers were also able to create their own video clip of themselves interacting with the giant bottle using our bespoke app.
EXPERIENCE
Coca-Cola Zero Sugar was re-launching in the UK with a new and improved taste.
BRIEF
REACTION
Over 4.5 million refreshed and impressed consumers in 177 cities and towns, nationwide.
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