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COCA-COLA CINEMA

There were plenty of opportunity to sample Coca-Cola Zero Sugar using branded cinema usherettes.

Staff wore clothing inspired by the new 'Taste the Feeling' campaign.

​Two vintage red Chevrolets handed out samples of Coca-Cola Zero Sugar from the front car window.

Guests could also pick up a pack of branded Coca-Cola popcorn from one of our vintage style staff.

​Entering through the cinema ‘Now Showing’ sign, attendees were given a hand stamp, received a Perfect Serve sample, and collected their branded headphones and blankets.

​Large vintage signs framed the film screen with Hollywood style search beams.

We showed classics films such a Moulin Rouge during a balmy summer - the idea being that these cult classic films could be enjoyed at the nostalgic Americana drive-in cinema.

​We created a VIP section which provided guests with deckchair seating in premium viewing spots as well as a reserved front row of red directors' chairs

EXPERIENCE

As part of Coca Cola’s partnership with the British Summertime series in Hyde Park, create a unique outdoor cinematic experience that will excite Londoners and bring the brand to life at British Summer Time.

BRIEF

REACTION

VIPs received a limited edition Coca-Cola metal branded ice buckets to hold multiple cans for enjoyment during the film, and crates with Coca-Cola products, popcorn and other Coca-Cola goodies.

​Every VIP was given selfie sticks to keep and capture their experience - and to share.

Thank you for considering Brand Warrior for your next role.We are continuously seeking highly skilled professionals to join our team.

 

Please apply on our bespoke portal, and our consultants will reach out to discuss potential options.If you prefer, you can also browse our live vacancies and apply directly to a specific position of interest.

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