COCA-COLA CAMDEN BEACH

We wanted to create a pop-up Coke Zero Sugar beach hut photo booth in which visitors could capture their first taste in a delicious animated GIF.

While they hung out with their friends, enjoying perfectly served beverages in the sunshine, consumers could share their animated GIFS via the branded hashtag #tastethefeeling.

Winners were then selected at random to appear on the screen and scoop Coca-Cola Zero Sugar beach-themed prizes.

EXPERIENCE

Work With Us

After months of research and development, Coca-Cola undertook their biggest product launch
in the UK for over a decade.

Our challenge was to support the launch of Coca-Cola Zero Sugar at Camden beach by creating trial opportunities celebrating the new, improved flavour.

BRIEF

REACTION

54,000 Coca Cola Zero samples distributed, achieving 137% target.

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