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COCA-COLA CAMDEN BEACH

We wanted to create a pop-up Coke Zero Sugar beach hut photo booth in which visitors could capture their first taste in a delicious animated GIF.

​While they hung out with their friends, enjoying perfectly served beverages in the sunshine, consumers could share their animated GIFS via the branded hashtag #tastethefeeling.

Winners were then selected at random to appear on the screen and scoop Coca-Cola Zero Sugar beach-themed prizes.

EXPERIENCE

After months of research and development, Coca-Cola undertook their biggest product launch
in the UK for over a decade.

​Our challenge was to support the launch of Coca-Cola Zero Sugar at Camden beach by creating trial opportunities celebrating the new, improved flavour.

BRIEF

REACTION

54,000 Coca Cola Zero samples distributed, achieving 137% target.

Thank you for considering Brand Warrior for your next role.We are continuously seeking highly skilled professionals to join our team.

 

Please apply on our bespoke portal, and our consultants will reach out to discuss potential options.If you prefer, you can also browse our live vacancies and apply directly to a specific position of interest.

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MEMORABLE. VIBRANT.
IMMERSIVE.
ELECTRIC

Our campaigns will have folk waxing lyrical for weeks afterwards.

You want socials that don't just stay in people's minds, they flow from people's mouths too.

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